Sima has lived and worked in Ku-ring-gai for over 40 years and as a result developed a detailed knowledge of the population, landscape, economics, amenities, topography and the community which are indicators that drive the property market. This enables Sima to identify a property and marry it to a prospective purchaser’s criteria, seamlessly. As a property professional, Sima started her career with a multi-national property development company based in the Sydney metropolitan area. Sima was responsible for the acquisition of land and sales of few completed strata residential projects e.g. Manly, Darlinghurst, Parramatta and Lindfield. Following her 8 year role as a project manager, Sima decided to combine her knowledge of the area with the skills acquired from her previous role to establish a real estate agency buying the franchise ‘Asset Realty’ whom were an established group of agents specialising in Sydney’s North shore property market. When the franchiser’s sold the brand to ‘PRD Nationwide’ Sima decided to join the Ray White Group rebranding her business as Ray White Gordon / St Ives. After many years Sima, along with her family, have re-ignited the brand 'Asset Realty' with the dream of creating a Sydney Boutique Agency that works in synergy to increase the level of service her Clients and stakeholders receive. Sima together with her team have successfully sold properties up and down the North Shore for over 20 years, whether it be houses, strategic land sales or multi-storey strata developments. Sima is renowned as one of the best closers in Sydney’s North Shore combining her knowledge and her iron clad negotiating skills which always accompanies her to the table.

We know that we could not achieve our record breaking results without the loyalty and support of our Investors / Developers and Vendors. Our stakeholder's loyalty is a direct result of Sima’s hard work and drive.